Family First Milano was idealized by two thirty-year-old Milanese Giorgio Mallone & Alessandro Zanchi.
The choice of the name, Family First Milano, is a clear message that contains and tells the spirit of the two owners: the bond with family and friends of a lifetime. Wherever family, not just that of blood, is a fundamental core concept in which the individual finds expression, recognizability has its own style although in line with those close to it.
The collections are made of quality fabrics with 100% Italian production, with high level of attention in the production of garments and attention to detail. The mission of Family First Milano is to transmit its brand identity in the world from the values described above: the ability to enter the lives of families, groups and friends, not just as a fashion brand, but as a lifestyle.
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