Founded by Stephane Raynor in 1976, Boy London is an iconic British institution. Hungry for a piece of BOY’s trademark attitude, all have worn the underground label, from Andy Warhol to Madonna, Punks through to New Romantics, club kids to fashionistas. Adopted as the uniform of choice for every youth movement that has mattered, and fuelled by a constant desire for reinvention and a hunger to set innovative new styles and trends, BOY reached the height of notoriety as the must have label in the 80's and 90's. With one off original pieces and classic BOY prints, times may have changed, but BOY remains as influential and in demand as ever.
MILAN MEN SALES CAMPAIGN | FW22 MEN COLLECTION | Jan 14th - Feb 11th
SHOWROOM MARCONA 3
MILAN MEN SALES CAMPAIGN | SS23 MEN COLLECTION | Jun 17th - Jul 22th
SHOWROOM MARCONA 3
Rail - Eraldo - O'Parma - Luisa Via Roma - Jean Pierre Bua - Sak's 5th Avenue and more...